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DOMOTEX 2020: An event marked by sustainability and international appeal

From 10 – 13 January in Hannover, the latest edition of DOMOTEX – the world’s leading showcase for carpets and floor coverings – again stood out as the industry’s biggest, most pivotal hub for trends and innovations.

A total of 35,000 attendees – 70% of them from abroad – were on hand for the four-day event to explore the latest trends, products and solutions presented by over 1,400 exhibitors from more than 60 different nations. The show’s keynote theme of ‘ATMYSPHERE’ highlighted the aspects of flooring products that contribute to a sense of wellbeing and promoted naturalness and sustainability – topics thoroughly reflected by the products on display.

“DOMOTEX is and remains our most international tradeshow. We are delighted that the event attracts attendees from around the globe, who come for 2.3 days on average – 60% from Europe, 25% from Asia and 10% from the Americas, with the remainder from Africa and Australia,” said Dr. Andreas Gruchow, the Deutsche Messe Managing Board member in charge of DOMOTEX.

“We have been truly impressed with the positive reception and special spirit at this year’s DOMOTEX. The attendance figures reflect an ongoing trend towards increased market concentration. The further rise in the percentage of high-caliber professionals is an important factor in business growth for 2020. Around 90% of the show’s visitors have decision-making authority at their companies, with half of them at top management level,” noted Sonia Wedell-Castellano, Global Director for DOMOTEX. “I am also delighted with how enthusiastically our exhibitors embraced the keynote theme of ATMYSPHERE, as well as with the success of the revamped ‘Treffpunkt Handwerk’ skilled trades hub and the volume of exhibitors who have indicated they will be back in 2021.”

Impressive visitor mix: high in quality and internationality
Exhibitors affirmed the success of their industry’s flagship fair with regard to two key performance indicators: “Our main concern here is not high attendance figures, but rather the right kind of attendees,” explained Hakan Dinc, CEO of Stefany Hali Tekstil in Turkey. “I made the decision to come to Hannover because this is where I can see what is happening across the global marketplace, which enables me to make the right choices for our customers,” remarked trends scout Andrés Jobet of Piso Urbano Alfombras, based in Santiago, Chile.

‘ATMYSPHERE’ as a common thread
The show’s keynote theme was also well received by exhibitors. For example, Bernhard Reinkemeier, CEO of Reinkemeier Rietberg based in Rietberg, Germany, referred to it as being a “good match” for his company’s objectives, adding: “We very much welcome the keynote theme and its flanking measures, all of which are highly attractive and have helped us reach our goals.”
“The keynote theme perfectly reflected the spirit of the times, and its significance was clear to see throughout the halls. We are already busy exploring ways of featuring sustainability to even greater advantage at DOMOTEX 2021,” remarked Wedell-Castellano. “I also very much look forward to teaming up with the show’s players from the business community and the skilled trades so as to generate even more benefit for the industry and its clientele next year.”
The next DOMOTEX will be staged from 15 to 18 January 2021 at its traditional venue in Hannover, Germany.

Upcoming DOMOTEX Worldwide dates:
DOMOTEX asia/CHINAFLOOR:
24–26 March in Shanghai, China
www.domotexasiachinafloor.com

DOMOTEX Turkey:
13–16 July in Gaziantep, Turkey
www.domotexturkey.com

DOMOTEX 2020 IN NUMBERS:
1,400
Exhibitors from

60
countries

35,000
visitors