Innovative, Inspiring: interzum impressed 74,000 trade visitors
Cover photo caption: Out of a total audience of 74,000 visitors, over 55,000 came from outside Germany
interzum, the world’s leading trade fair for furniture production and interior design, held in Cologne, drew to an end on 24 May 2019, with outstanding results.
With 1,805 exhibitors from 60 countries (2017: 1,732 exhibitors from 59 countries), more companies than ever before showcased their innovations across an exhibition area covering approximately 190,000 square metres. In addition to increasing its exhibitor numbers, the trade fair considerably expanded its international reach. The proportion of foreign visitors rose to around 75 per cent (2017: 73 per cent). Out of a total audience of 74,000 visitors, over 55,000 came from outside Germany. “We significantly exceeded our goal of topping the 70,000-visitor mark,” said Gerald Böse, President and Chief Executive Officer of Koelnmesse, who is delighted with the results. “This has been an almost magical anniversary event in every respect and one that we will all remember. An industry demonstrated its immense capacity for innovation in truly impressive style,” he added.
With this year’s outstanding figures, interzum has continued its impressive success story. The number of trade visitors has risen by more than 28 per cent since 2015. The atmosphere in the trade fair halls was excellent: exhibitors and visitors from across the globe were very satisfied with the event. This was reflected in the highly positive verdict from the participating companies, who confirmed interzum’s leading position as the industry’s number one trade fair in the world. Alongside visitors from Germany, the most strongly represented European nations were Italy, France, Spain, Poland, the Netherlands and the United Kingdom. Significant increases were seen in visitors from Asia (+22 per cent), with particularly strong growth from China (+48 per cent), as well as increases from Central and South America (+24 per cent), Eastern Europe (+21 per cent) and North America (+7 per cent). The exhibitors reported that they did excellent business and established many new contacts from around the world. In its anniversary year, interzum mastered the balancing act of being an industry meeting place for trade visitors on the one hand and a hotspot for the creative professions on the other. A large number of inspiring presentations by companies contributed to this.
The next interzum will take place from 4 to 7 May 2021 in Cologne.