In conversation with Mr. Bobby Ruban Joseph Country Manager, Wood-Mizer India
India’s furniture offering must remain low-priced but at higher qualities than the furniture coming from other countries. Plus, Indian designers need to respond more quickly to market demands.
Q. In less than a decade, India has become the new darling of global markets and is poised to become the third largest consumer economy (after the USA and China) over the next decade. The country’s percentage of super elite households is expected to rise five-fold by 2025. It is evident that India has a huge appetite for furniture. According to your opinion, what needs to be done from the manufacturer’s or supplier’s side to make the most of this opportunity?
A. Manufacturers and suppliers need to do their part to streamline and make the whole furniture manufacturing process more efficient. In order to be more attractive to local buyers, India’s furniture offering must remain low-priced but at higher qualities than the furniture coming from other countries. Plus, Indian designers need to respond more quickly to market demands.
By making better use of raw materials with modern saw-milling machinery, and reducing overall wastage with other smartly chosen machinery, Indian furniture can become increasingly attractive from a price and quality perspective on the domestic and global markets.
Q. Tell our readers more about your participation at Delhiwood 2019 viz. new products, new technologies, new services that you are planning to exhibit.
A. Wood-Mizer is very proud to debut our new line of planer/moulders at Delhiwood 2019. The MP360 commercial planer/moulder will be presented. These new products are designed and built in Sweden, and are very versatile due to their flexibility to plane and/or mould on all 4 sides in one pass. Their affordability and ease-of-use make them ideal for medium-sized factories.
Headquartered in Indianapolis, Indiana, Wood-Mizer offers a complete line of narrowband portable and industrial sawmills, wideband sawmilling equipment, resaws, edgers, kilns, molders/planers, firewood processing equipment, pallet recycling equipment, material handling equipment, bandsaw blades and blade maintenance equipment for forestry and timber professionals all over the world.
For more than 35 years, Wood-Mizer has earned the reputation as the world’s leading manufacturer of portable band sawmills with more than 70,000 bandmills sold in 120 countries around the globe. With branch offices located on five continents and more than 100 authorized distributors worldwide, WoodMizer is committed to global customer success with sawmill equipment that will successfully mill any type of wood species from softwoods to extreme hardwoods. Wood-Mizer equips the modern timber processor with smarter products that increase profitability and promote sustainability.
Wood-Mizer is expanding in Asia with a new office in Taiwan and a growing team to match the needs of our customers across Asia. In India, Wood-Mizer now offers a range of planer/moulders for workshops.