Sleek Boards (India)
In conversation with Mr. Nitin Vaze CEO, Sleek Boards (India) LLP
India, unfortunately, still reels under the obsession for timber infilled doors. Architects, builders must realize that there are better things to do with timber than wasting such natural resources in infilling of doors. Globally, timber infills have been replaced by engineered infills for manufacturing doors.
Q. In less than a decade, India has become the new darling of global markets and is poised to become the third largest consumer economy (after the USA and China) over the next decade. The country’s percentage of super elite households is expected to rise five-fold by 2025. It is evident that India has a huge appetite for furniture. According to you, what needs to be done from the manufacturer’s or supplier’s side to make the most of this opportunity?
A. After GST, the organised furniture industry is poised for a vertical takeoff. Now is the time for manufacturers to market their products on quality parameters and create a niche presence aggressively. Due to lack of any BIS specification and performance standards for furniture items quality remains a grey area.The golden rule of 80:20 before GST was Unorganised 80 : Organised 20 manufacturers which should change the other way round like in USA and China to Organised 80: Unorganised 20. With IKEA developing and working with furniture manufacturers in India the mindset of the business is positively set to change for automation, high volumes and with quality benchmark.
Q. Tell our readers more about your participation at Delhiwood 2019 viz. new products, new technologies, new services that you are planning to exhibit.
A. Sauerland Spanplatte has been a successful ‘Sauerland inside’ for last 65 years now present in over 90 countries and contributing in over 1,00,000 doors being manufactured daily by its customer base. Due to rapid escalation of the demand, the company has a capacity increase of 10% in 2018 and another 10% in 2019. India, unfortunately, still reels under the obsession for timber infilled doors. Architects, builders must realize that there are better things to do with timber than wasting such natural resources in infilling of doors. Globally, timber infills have been replaced by engineered infills for manufacturing residential doors, commercial doors, fire rated doors and sound proof doors. Our customers take pride to display in Delhiwood for wider market spread.
Sleek Boards is India’s leading marketing company for technologically advanced Wood Panel Products Pan-India having been in business for over 22 years. The company represents specialty products from Germany, Malaysia, Romania, Thailand, Bangladesh etc, catering to all leading furniture manufacturers, door manufacturers and laminators. The company provides end-to-end comprehensive solutions.