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Häfele South Asia

In conversation with Mr. Jurgen Wolf, Managing Director, Häfele South Asia

Indian manufacturers need to focus on quality standards and production scales to be able to compete with importer brands as well as the ever-increasing demand for furniture.

Q. In less than a decade, India has become the new darling of global markets and is poised to become the third largest consumer economy (after the USA and China) over the next decade. The country’s percentage of super-elite households is expected to rise five-fold by 2025. It is evident that India has a huge appetite for furniture. According to you, what needs to be done from the manufacturer’s or supplier’s side to make the most of this opportunity?

A. Indian manufacturers need to focus on quality standards and production scales to be able to compete with importer brands as well as the ever-increasing demand for furniture. Even today, India lacks good brands that are well known across the country and have the ability to produce modular furniture that meets the quality benchmarks of internationally acclaimed standards. There are some good regional players who are creating good designs but they lack the capacity to service the demands from regions other than their home territories.

Q. Tell our readers more about your participation at Delhiwood 2019 viz. new products, new technologies, new services that you are planning to exhibit.

A. Some new innovations from Häfele are:

1.Digital Door Locks:
Hafele introduces a new perspective to home security with its integrated range of Digital Home Security Solutions. These solutions from Häfele can allow you to control multidimensional aspects of home access through a single locking device, as per your specific lifestyle and at the leisure of your convenience.

2. Autotec Sliding System:
To provide you with the experience of independent and safe passage, Häfele brings to you the new Autotec Sliding System which is designed to cater to all your internal sliding partitions/doors. Häfele’s Autotec Sliding System gives your premises a sophisticated and urbane look.

3. Blum Thin Front Fittings by Hafele:
Häfele in partnership with Blum, offers for the very first time, a single fixing system which can enable wall cabinets, doors and pull-outs to have extremely thin fronts – Expando T. The fronts can be as thin as 8 mm and can be made up of any material, such as Dekton by Häfele, chipboard, HPL or ceramics.

4. Nagold’s Azzano Built-in Refrigerator:
Discover the seamless minimalist look and the sophisticated technologies laden into the all new Nagold Azzano Built-in Refrigerators by Häfele, that elevate the look and performance of your kitchen to a whole new level. Catering tothe Indian consumption pattern, these refrigerators have a larger, dedicated space for storing your fresh meat, fruits, vegetables and herbs in the fridge section as compared to the freezer.

5. Loox Aquasys Mirror:
Beautifully designed, Häfele’s New Aquasys Light Mirror adds value, functionality and style to any interior space. The versatile mirror unites the functions of make-up lighting, room lighting, mood lighting, demister (prevents condensation on the mirror during and after a shower) and sound system in an elegant design.

Hafele has a successful presence in the architectural and furniture hardware industry for more than 90 years now, with 38 subsidiaries across Europe, America, Asia, Australia and New Zealand.