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Blum India Pvt. Ltd.

In conversation with Mr. Herbert Sonnleitner, Managing Director, Blum India Pvt. Ltd.

In India we have outstanding architects and interior designers. Blum and the industry have to ensure that their ideas are delivered in the best quality. Couple this with forward-thinking companies that have reached European technical standards.

Q. In less than a decade, India has become the new darling of global markets and is poised to become the third largest consumer economy (after the USA and China) over the next decade. The country’s percentage of super elite households is expected to rise five-fold by 2025. It is evident that India has a huge appetite for furniture. According to you, what needs to be done from the manufacturer’s or supplier’s side to make the most of this opportunity?

A. For me, the topic to focus on is that the industry has to show its capability to produce and provide exceptional design at highest possible quality levels. In India, we have outstanding architects and interior designers. Blum and the industry have to ensure that their ideas are delivered in the best quality.

Over the past years, many manufacturers have heavily invested in modernizing their equipment. The forward thinking manufacturing companies have reached European technical standards. Blum provides innovative furniture fittings to all manufacturers and ensures accurate installation. It is the shop owner’s responsibility to bring India’s innovative designs and the new quality standards closer to all their clients.

Top-end customers must want to buy Indian contemporary furniture. Blum will have a strong contribution in achieving this goal.

Q. Tell our readers more about your participation at Delhiwood 2019 viz. new products, new technologies, new services that you are planning to exhibit.

A. Delhiwood is no doubt an amazing platform for all the manufacturers to showcase their products and their skills. Blum has been in the Indian market for more than 15 years and established its own subsidiary in 2016. Currently we are in the process of re-evaluating the industry’s needs to adapt our strategy.

In India, Blum is known for its long soft-closing hinges, exceptional drawers and award-winning lift systems. At Delhiwood, we will bring manufacturers and carpenters closer to Blum’s range of machines, assembly devices and templates. This will be an important contribution to Blum’s philosophy, adding value not just with high quality furniture fittings, but also ensuring precision in installation, ultimately providing excellent furniture for Indian consumers.

I am positive that Blum will be a part of the next edition of Delhiwood.

Julius Blum GmbH is a family-owned company that operates worldwide, specializing in the manufacture and distribution of furniture fittings. Its main product groups are lift, hinge and drawer systems for furniture, predominantly in kitchens. The company has eight plants in Austria, production sites in Poland, Brazil and the USA and 30 subsidiaries and representative offices around the world.